When you already know that artificial intelligence is creeping into every area of business, it’s no surprise that e-commerce can make use of it as well. Many
e-commerce businesses are already using AI solutions to better understand their customers, generate new leads and provide personalized customer experience.
Artificial intelligence is used to support the sales team, automate the tasks that are mundane and time-consuming and channel the efforts of real people towards the tasks that are more ambitious. AI is a replacement of real people such as brokers in stock markets. Simply put, it is there to assist us in many tasks, and it is often even better than us at those. When we think about e-commerce business, it’s all about sales 24/7. The customer chooses when and where they want to buy something. It may be a Friday night, early morning, or even Christmas Day. The service is available whenever it is needed. Artificial intelligence in e-commerce enables companies to collect and process data in real-time and not only does that help increase sales, but it also provides a better, more personalized customer experience.
With Artificial Intelligence, Embedica provides a more personalized experience for their customers and makes it possible for e-commerce retailers to analyse millions of interactions every day and ultimately target offers down to a single customer.